Practical guides for publishers and app owners: how to vet an ad network before giving it your inventory, what signs warn of non-payment, and how to verify the company behind it. Based on the experience of a group of parties affected by UndrAds.
Most unpaid publishers do the same sum in their heads: "It is a few thousand dollars, the company is abroad, a lawyer will cost more than I can recover." So they give up. That calculation changes when several people in the same position act together....
Read more →When a payment is overdue and polite reminders have gone nowhere, the next step is a formal written demand. Done well, it is dated, factual and addressed to the correct legal entity; it becomes the first exhibit in any later claim. Done badly, it is...
Read more →More and more ad-tech companies are registered in free zones such as those in Dubai, and the legal form often ends in "FZ", "FZE" or "FZ-LLC". That is not illegal and is not a warning sign on its own. But it does change how you...
Read more →If you run ads on a website or app, you will sooner or later meet two small text files: ads.txt and app-ads.txt. They look technical, but they are one of the simplest ways to check whether an ad network is a real participant in the...
Read more →Most publishers read the commercial terms of an ad network contract and skip the rest. That is understandable — it is long and written in legal English — but the clauses that protect you or expose you are rarely in the pricing section. This checklist...
Read more →Invalid traffic is a real problem in advertising: bots, click farms and accidental clicks cost advertisers money, and a network has every right to reject traffic that is genuinely fraudulent. But "invalid traffic" is also the single most common reason a publisher is given for...
Read more →Many publishers who say "I am owed money" are in fact sitting on a balance they were never able to withdraw. The reason is often the minimum payout threshold: a figure below which the network pays nothing. A threshold is a normal feature of monetization....
Read more →"We pay NET 60." It sounds like a detail, but for a publisher it is the difference between getting paid in two months and extending an interest-free loan to a company you barely know. Payment terms are the clause that decides how much credit you...
Read more →If you have already delivered the impressions and the money hasn't arrived, the worst thing you can do is wait passively "to see if they pay." Time works against you. Evidence gets harder to gather, dashboard access can be revoked, memories fade, and in some...
Read more →No single warning sign proves that an ad network is going to stiff you. Honest companies have bad weeks, slow banks and awkward contracts too. But non-payment is rarely a bolt from the blue. Looking back, the publishers who didn't get paid can usually point...
Read more →